TY  - BOOK
AU  - Nee, Ines
TI  - Managing negative word-of-mouth on social media platforms : the effect of hotel management responses on observers' purchase intention
SN  - 978-3-658-13998-8
U1  - 658.8 
PY  - 2016///
CY  - Wiesbaden: 
PB  - Springer
KW  - business
KW  - hotel management
KW  - internet in public relations
KW  - management
KW  - tourism
UR  - http://link.springer.com/book/10.1007/978-3-658-13998-8
ER  -