Drews, Ralf; Lamson, Melissa <br/><br/>
Market entry into the USA : why European companies fail and how to succeed 

 - Cham:   Springer  2016 
<br/><br/><label>ISBN: </label>978-3-319-17124-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business<br/>business enterprises<br/>management<br/>marketing<br/>marketing research<br/>organizational change<br/>United States
<br/><br/><label>Dewey Class. No.: </label>658.406  / DRE