TY  - BOOK
AU  - Drews, Ralf; Lamson, Melissa
TI  - Market entry into the USA : why European companies fail and how to succeed
SN  - 978-3-319-17124-1
U1  - 658.406 
PY  - 2016///
CY  - Cham: 
PB  - Springer
KW  - business
KW  - business enterprises
KW  - management
KW  - marketing
KW  - marketing research
KW  - organizational change
KW  - United States
UR  - http://link.springer.com/book/10.1007/978-3-319-17124-1
ER  -