Marketing challenges in a turbulent business environment : proceedings of the 2014 Academy of Marketing Science (AMS)World Marketing Congress 

 - Cham:   Springer  2016 
<br/><br/><label>ISBN: </label>978-3-319-19428-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business<br/>leadership<br/>marketing<br/>sales management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR