Shareef, Mahmud Akhter; Dwivedi, Yogesh K.; Kumar, Vinod <br/><br/>
Mobile marketing channel : online consumer behavior 

 - Cham:   Springer  2016 
<br/><br/><label>ISBN: </label>978-3-319-31287-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business<br/>consumer behavior<br/>internet marketing<br/>management information systems<br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658.872  / SHA