Temporal, Paul <br/><br/>
Hi tech hi touch branding : creating brand power in the age of technology 
by Paul Temporal and K. C. Lee 
 - Singapore:   John Wiley and Sons (Asia) Pte Ltd.  2000 
 - xii, 219p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0471845965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand name products<br/>branding<br/>branding on the web<br/>comprehensive branding<br/>corporat brand image<br/>electronic commerce<br/>global telecommunications company<br/>marketing<br/>new market<br/>old brand<br/>positioning strategies<br/>technology
<br/><br/><label>Dewey Class. No.: </label>658.82  / TEM