TY  - BOOK
AU  - Temporal, Paul
AU  - Lee, K. C.
TI  - Hi tech hi touch branding : creating brand power in the age of technology
SN  - 0471845965
U1  - 658.82 
PY  - 2000///
CY  - Singapore: 
PB  - John Wiley and Sons (Asia) Pte Ltd.
KW  - brand name products
KW  - branding
KW  - branding on the web
KW  - comprehensive branding
KW  - corporat brand image
KW  - electronic commerce
KW  - global telecommunications company
KW  - marketing
KW  - new market
KW  - old brand
KW  - positioning strategies
KW  - technology
ER  -