TY  - BOOK
AU  - Cooper, Rachel
AU  - Press, Mike
TI  - The design agenda : a guide to successful design management
SN  - 0471941069
U1  - 658.5752 
PY  - 1995///
CY  - West Sussex: 
PB  - John Wiley and Sons Ltd.
KW  - corporate design strategies
KW  - design and the organisation
KW  - design audits
KW  - design value
KW  - industrial design
KW  - management
ER  -