Huttenrauch, geb. Krämer Bettina <br/><br/>
Targeting using augmented data in database marketing decision factors for evaluating external sources 

 - Wiesbaden:   Springer  2016 
<br/><br/><label>ISBN: </label>978-3-658-14577-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business<br/>database marketing<br/>direct marketing<br/>marketing<br/>marketing-management
<br/><br/><label>Dewey Class. No.: </label>658.802  / HUT