TY  - BOOK
AU  - Gouillart, Francis J.; Quancard, Bernard
TI  - The co-creation edge : harnessing big data to transform sales and procurement for business innovation
SN  - 978-1-137-52677-9
U1  - 658.81 
PY  - 2016///
CY  - New York: 
PB  - Palgrave Macmillan
KW  - business
KW  - industrial procurement
KW  - logistics
KW  - sales management
UR  - http://link.springer.com/book/10.1057/978-1-137-52677-9
ER  -