Kotler, Philip; Berger, Roland; Bickhoff, Nils <br/><br/>
The quintessence of strategic management : what you really need to know to survive in business 

 - Heidelberg:   Springer  2016 
<br/><br/><label>ISBN: </label>978-3-662-48490-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business<br/>entrepreneurship<br/>industrial management<br/>marketing<br/>organization<br/>strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.4012  / KOT