TY  - BOOK
AU  - Kotler, Philip; Berger, Roland; Bickhoff, Nils
TI  - The quintessence of strategic management : what you really need to know to survive in business
SN  - 978-3-662-48490-6
U1  - 658.4012 
PY  - 2016///
CY  - Heidelberg: 
PB  - Springer
KW  - business
KW  - entrepreneurship
KW  - industrial management
KW  - marketing
KW  - organization
KW  - strategic planning
UR  - http://link.springer.com/book/10.1007/978-3-662-48490-6
ER  -