TY  - BOOK
AU  - Plangger, Kirk
TI  - Thriving in a new world economy : proceedings of the 2012 World marketing congress/ cultural perspectives in marketing conference
SN  - 978-3-319-24148-7
U1  - 658.8 
PY  - 2016///
CY  - Cham: 
PB  - Springer
KW  - application software
KW  - distribution
KW  - leadership
KW  - marketing
KW  - sales management
UR  - http://link.springer.com/book/10.1007/978-3-319-24148-7
ER  -