TY - BOOK AU - Kotler, Philip; Dingena, Marian; Pfoertsch, Waldemar TI - Transformational sales : making a difference with strategic customers SN - 978-3-319-20606-6 U1 - 658.81 PY - 2016/// CY - Cham: PB - Springer KW - business KW - business strategy KW - distribution KW - economics KW - sales management UR - http://link.springer.com/book/10.1007/978-3-319-20606-6 ER -