TY  - BOOK
AU  - Corstjens, Judith
AU  - Corstjens, Marcel
TI  - Store wars : the battle for mindspace and shelfspace
SN  - 0471987654
U1  - 658.8 
PY  - 1995///
CY  - Chichester: 
PB  - John Wiley and Sons Ltd.
KW  - consumer goods
KW  - market orientation
KW  - marketing
KW  - matrix marketing
KW  - retail
KW  - trade marketing
ER  -