TY  - BOOK
AU  - Mora, Pierre
TI  - Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world
SN  - 978-3-319-24481-5
U1  - 641.22 
PY  - 2016///
CY  - New York: 
PB  - Springer
KW  - business
KW  - globalization
KW  - marketing
KW  - public relations
KW  - wine tourism
UR  - http://link.springer.com/book/10.1007/978-3-319-24481-5
ER  -