Simon, Francoise <br/><br/>
Building global biobrands : taking biotechnology to market 
by Francoise Simon and Philip Kotler foreword by Kevin Sharer 
 - New York:   Free Press  2003 
 - xv, 336p., notes., glo., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>047322244X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>bio marketspace<br/>biobrands<br/>biomarketing<br/>bionetworks<br/>biopricing strategies<br/>biosector<br/>biotechnology industries<br/>building biobrands<br/>e health<br/>internet<br/>linking online and ofline strategy<br/>marketing<br/>pharmaceutical<br/>price
<br/><br/><label>Dewey Class. No.: </label>658.8096606  / SIM