TY  - BOOK
AU  - Simon, Francoise
AU  - Kotler, Philip
TI  - Building global biobrands : taking biotechnology to market
SN  - 047322244X
U1  - 658.8096606 
PY  - 2003///
CY  - New York: 
PB  - Free Press
KW  - bio marketspace
KW  - biobrands
KW  - biomarketing
KW  - bionetworks
KW  - biopricing strategies
KW  - biosector
KW  - biotechnology industries
KW  - building biobrands
KW  - e health
KW  - internet
KW  - linking online and ofline strategy
KW  - marketing
KW  - pharmaceutical
KW  - price
ER  -