TY  - BOOK
AU  - Kahle, Lynn R; Kim, Chung-hyon
TI  - Creating images and the psychology of marketing communication
SN  - 9781410617392
U1  - 658.8343 
PY  - 2006///
CY  - Mahwah: 
PB  - NJ:Lawrence Erlbaum Associates, Publishers, 2006
UR  - http://ebookcentral.proquest.com/lib/micgujarat-ebooks/detail.action?docID=274549&query=9781410617392
ER  -