Wind, Yoram <br/><br/>
Beyond advertising : creating value through all customer touchpoints 

 - New York:   John Wiley and Sons  2016 
<br/><br/><label>ISBN: </label>978-1-119-07420-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>communication in marketing<br/>customer relations
<br/><br/><label>Dewey Class. No.: </label>659.1  / WIN