TY  - BOOK
AU  - Schmitt, Bernd; Lee, Leonard
TI  - The psychology of the Asian consumer
SN  - 9781317514909
U1  - 658.8342095 
PY  - 2015///
CY  - New York: 
PB  - Taylor and Francis
KW  - Asians--Psychology
KW  - Consumers
KW  - Marketing research
UR  - http://ebookcentral.proquest.com/lib/micgujarat-ebooks/detail.action?docID=2082948&query=9781317514909
ER  -