TY  - BOOK
AU  - Wind, Yoram; Mahajan, Vijay
TI  - Digital marketing : global strategies from the world's leading experts
SN  - 9780471008750
U1  - 658.8 
PY  - 2001///
CY  - 
PB  - Wiley
KW  - consumer behavior
KW  - electronic commerce
KW  - internet marketing
UR  - http://ebookcentral.proquest.com/lib/micgujarat-ebooks/detail.action?docID=117489&query=9780471008750
ER  -