Darroch, Jenny <br/><br/>
Why marketing to women doesn't work : Using market segmentation to understand consumer needs 

 -  Palgrave Macmillan Limited  2014 
<br/><br/><label>ISBN: </label>9781137358172 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business and economics<br/>general<br/>management science<br/>marketing<br/>research
<br/><br/><label>Dewey Class. No.: </label>658.8/02  /