TY  - BOOK
AU  - Kaufman, Ira; Horton, Chris
TI  - Digital marketing : Integrating strategy and tactics with values, a guidebook for executives, managers, and students
SN  - 9781317999751
U1  - 658.872 
PY  - 2014///
CY  - 
PB  - Routledge
KW  - business and economics
KW  - computer literacy
KW  - general
KW  - internet marketing
KW  - management
KW  - marketing
UR  - http://ebookcentral.proquest.com/lib/micgujarat-ebooks/detail.action?docID=1818176&query=9781317999751
ER  -