TY  - BOOK
TI  - Marketing scales handbook, volume 8 : multi-item measures for consumer insight research
SN  - 9780692395837
U1  - 658.83028 
PY  - 2016///
CY  - GCBII Productions: 
PB  - 
UR  - http://ebookcentral.proquest.com/lib/micgujarat-ebooks/detail.action?docID=3339991&query=Marketing+Scales+Handbook
ER  -