TY  - BOOK
AU  - Sugarman, Joseph
TI  - The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters
U1  - 659.1 
PY  - 2007///
CY  - Wiley: 
PB  - 
KW  - advertising copy
KW  - handbooks, manuals, etc
UR  - http://ebookcentral.proquest.com/lib/micgujarat-ebooks/detail.action?docID=302247&query=302247
ER  -