TY  - BOOK
AU  - Sullivan, Luke; Boches, Edward
TI  - Hey, Whipple, squeeze this : the classic guide to creating great ads/ by Luke Sullivan and Edward Boches
U1  - 659.132 
PY  - 2016///
CY  - Wiley: 
PB  - 
KW  - advertising copy
UR  - http://ebookcentral.proquest.com/lib/micgujarat-ebooks/detail.action?docID=4353590&query=Hey
ER  -