Frab, Alexander <br/><br/>
Achieving brand loyalty in China through after sales services: with a particular focus on the influences of cultural determinants 

 - Wiesbaden:   Springer Fachmedien Wiesbaden Gabler  2016 
 - xxi, 317p.   
<br/><br/><label>ISBN: </label>978-3-658-14367-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand<br/>business<br/>China<br/>globalization<br/>marketing<br/>markets
<br/><br/><label>Dewey Class. No.: </label>658.8  / FRA