TY  - BOOK
AU  - Frab, Alexander
TI  - Achieving brand loyalty in China through after sales services: with a particular focus on the influences of cultural determinants
SN  - 978-3-658-14367-1
U1  - 658.8 
PY  - 2016///
CY  - Wiesbaden: 
PB  - Springer Fachmedien Wiesbaden Gabler
KW  - brand
KW  - business
KW  - China
KW  - globalization
KW  - marketing
KW  - markets
UR  - http://link.springer.com/book/10.1007/9783658143671
ER  -