Advances in advertising research: Vol. 6 the digital, the classic, and the alternative 

 - New York:   Springer  2016 
 - xii, 406p.   
<br/><br/><label>ISBN: </label>978-3-658-10558-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>business<br/>marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / ADV