TY  - BOOK
TI  - Advances in advertising research: Vol. 6 the digital, the classic, and the alternative
SN  - 978-3-658-10558-7
U1  - 659.1 
PY  - 2016///
CY  - New York: 
PB  - Springer
KW  - advertising
KW  - business
KW  - marketing
UR  - http://link.springer.com/book/10.1007/978-3-658-10558-7
ER  -