TY  - BOOK
AU  - Prieler, Michael; Kohlbacher, Florian
TI  - Advertising in the aging society: understanding representations, practitioners, and consumers in Japan
SN  - 978-1-137-58660-5
U1  - 658.8 
PY  - 2016///
CY  - 
PB  - Palgrave Macmillan
KW  - business
KW  - industrial procurement
KW  - leadership
KW  - marketing
KW  - marketing research
UR  - http://link.springer.com/book/10.1057/9781137586605
ER  -