Kleine-Kalmer, Barbara; Burmann, Christoph <br/><br/>
Brand page attachment an empirical study on facebook users' attachment to brand pages 

 - Wiesbaden:   Springer  2016 
<br/><br/><label>ISBN: </label>978-3-658-12439-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business<br/>communication<br/>marketing<br/>product management<br/>social networks
<br/><br/><label>Dewey Class. No.: </label>658.5  / KLE