TY  - BOOK
AU  - Kleine-Kalmer, Barbara; Burmann, Christoph
TI  - Brand page attachment an empirical study on facebook users' attachment to brand pages
SN  - 978-3-658-12439-7
U1  - 658.5 
PY  - 2016///
CY  - Wiesbaden: 
PB  - Springer
KW  - business
KW  - communication
KW  - marketing
KW  - product management
KW  - social networks
UR  - http://link.springer.com/book/10.1007/978-3-658-12439-7
ER  -