Moon, Michael <br/><br/>
Firebrands : building brand loyalty in the internet age 
by Michael Moon and Doug Millison 
 - New Delhi:   Tata McGraw-Hill Publishing Company Limited  2001 
 - xviii, 318p., glos., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0070439532 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand choice<br/>brand fundamentals<br/>brand loyalty<br/>building brand<br/>firebrands<br/>internet marketing<br/>tradition<br/>web site development
<br/><br/><label>Dewey Class. No.: </label>658.827  / MOO