TY  - BOOK
AU  - Moon, Michael
AU  - Millison, Doug
TI  - Firebrands : building brand loyalty in the internet age
SN  - 0070439532
U1  - 658.827 
PY  - 2001///
CY  - New Delhi: 
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - brand choice
KW  - brand fundamentals
KW  - brand loyalty
KW  - building brand
KW  - firebrands
KW  - internet marketing
KW  - tradition
KW  - web site development
ER  -