Let's get engaged : crossing the threshold of marketing's engagement era - proceedings of the 2014 Academy of Marketing Science (Ams)annual conference 

 - Cham:   Springer  2016 
<br/><br/><label>ISBN: </label>978-3-319-11815-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business<br/>marketing<br/>social media
<br/><br/><label>Dewey Class. No.: </label>658.8  / LET