TY  - BOOK
TI  - Let's get engaged : crossing the threshold of marketing's engagement era - proceedings of the 2014 Academy of Marketing Science (Ams)annual conference
SN  - 978-3-319-11815-4
U1  - 658.8 
PY  - 2016///
CY  - Cham: 
PB  - Springer
KW  - business
KW  - marketing
KW  - social media
UR  - http://link.springer.com/book/10.1007/978-3-319-11815-4
ER  -