Lawes, Rachel <br/><br/>
Using semiotics in marketing : how to achieve consumer insight for brand growth and profits 

 - London  Kogan Page  2020 
 - xvi, 260p., glos., ref., ind., 24 cm x 16 cm 
<br/><br/><label>ISBN: </label>978-1789662078 
<br/><br/><label>Subjects--Topical Terms: </label>--business and economics--consumer behaviour--marketing--research--brands and branding--consumers research--sales and marketing--semiotics