TY  - BOOK
AU  - Batat, Wided
TI  - Experiential marketing : case studies in customer experience
SN  - 9780367900922
U1  - 658.812 
PY  - 2021///
CY  - New York
PB  - Routledge
KW  - branding
KW  - marketing
KW  - relationship marketing
KW  - target marketing
ER  -