Riviezzo, Angelo <br/><br/>
Corporate heritage marketing : using the past as a strategic asset 

 - New York  Routledge  2021 
 - xxii, 98p., note., ref., ind., 23 cm x 15 cm 
 - Routledge studies in marketing .
<br/><br/><label>ISBN: </label>9780367764999 
<br/><br/><label>Subjects--Topical Terms: </label>--marketing--Italy--cultural property--business & economics--advertising & promotion
<br/><br/><label>Dewey Class. No.: </label>658.802