TY  - BOOK
AU  - Riviezzo, Angelo
AU  - Garofano, Antonella
AU  - Napolitano, Maria Rosaria
TI  - Corporate heritage marketing : using the past as a strategic asset
T2  - Routledge studies in marketing
SN  - 9780367764999
U1  - 658.802 
PY  - 2021///
CY  - New York
PB  - Routledge
KW  - marketing
KW  - Italy
KW  - cultural property
KW  - business & economics
KW  - advertising & promotion
ER  -