TY  - GEN
AU  - Beveridge, Ivana
TI  - Intercultural marketing : theory and practice
SN  - 978- 0367902544
U1  - 658.8 
PY  - 2021///
CY  - New York
PB  - Routledge
KW  - marketing
KW  - cross-cultural studies
KW  - consumers
KW  - international trade
ER  -