TY  - GEN
AU  - Huggard, Emily
AU  - Cope, Jon
TI  - Communicating fashion brands : theoretical and practical perspectives
SN  - 978-1138613560
U1  - 659.1974692 
PY  - 2020///
CY  - New York
PB  - Routledge
KW  - advertising
KW  - fashion
KW  - fashion merchandising
KW  - branding
KW  - marketing
ER  -