TY  - GEN
AU  - Menon, Tabassum
TI  - Effective platform product management : a product manager's guide to strategizing and executing the platform business model to expand the customer base
SN  - 978-1801811354
U1  - 658.5 
PY  - 2021///
CY  - Brimingham
PB  - Packt Publishing Limited
KW  - business planning
KW  - product management
KW  - fundamentals of platform business models
KW  - products and platform
KW  - case study
ER  -