Ward, Keith <br/><br/>
Marketing finance: Turning marketing strategies into shareholder value 

 - New Nork:  Elsevier Butterworth-Heinemann,  2004. 
 - xii, 349p., ind., 23 cm X 15 cm 
<br/><br/> Recommended by: Banikanta Mishra 
<br/><br/> Contents:<br/><br/>Part one: Overview <br/><br/>1.Creating shareholder value<br/>2.The virtuous circle of analysis, planning and control: developing an integrated model<br/><br/>Part two: Analysis and design <br/><br/>3. The strategic management process: setting goals and objectives<br/>4.Future competitive environment review<br/>5.Existing position, appraisal and analysis<br/><br/>Part three: Planning –<br/><br/>6.The planning process: budgeting and beyond<br/>7.Strategic investment evaluation and control<br/>8.Brand-led strategies<br/>9. Customer-led strategies<br/>10. Product-based strategies<br/><br/>Part four: Control – <br/>11.Exercising control over the future<br/>12.Establishing performance measures <br/> 
<br/><br/><label>ISBN: </label>978-0750657709 
<br/><br/><label>Subjects--Topical Terms: </label>--marketing--management--costs--cost effectiveness
<br/><br/><label>Dewey Class. No.: </label>658.802