TY  - GEN
AU  - Walters, David
AU  - Halliday, Michael
TI  - Marketing and financial management: new economy new interfaces
SN  - 978-1403940971
U1  - 658.802 
PY  - 2005///
CY  - New York
PB  - Palgrave Macmillan
KW  - marketing management
KW  - corporations
KW  - finance
KW  - strategic planning
ER  -