Schmidt, Ruth A. Financial aspects of marketing - London: Palgrave Macmillan, 1996. - xvii, 299p., glos., ind., 25 cm X 19 cm Recommended by: Banikanta Mishra ISBN: 978-0333637821 Subjects--Topical Terms: --marketing--management--problems, questions, etc--finance--economics Dewey Class. No.: 658.8