Mazumdar, Tridib <br/><br/>
Pricing of products and services 

 - Singapore:  World Scientific,  2021. 
 - x., 366 p.  ind.  23 cm x 15 cm 
<br/><br/> Recommended By: Prof. Banikanta Mishra<br/>---------------------------------------------------------------- 
<br/><br/> Content<br/><br/>Chapter 1: Introduction to Pricing<br/><br/>Part I: Theoretical and Analytical Foundations of Pricing<br/>Chapter 2: Price, Revenue, and Profits: The Basics<br/>Chapter 3: Effects of Price on Demand<br/>Chapter 4: Developing a Demand Function with Surveys and Experiments<br/>Chapter 5: Modeling Price Effects Using Point of Sales Data<br/>Chapter 6: Psychological Foundations of Pricing<br/><br/>Part II: Considerations in Pricing Decisions by Firms<br/>Chapter 7: The Pricing Environment<br/>Chapter 8: Value-Based Strategies<br/>Chapter 9: Cost Considerations in Pricing<br/>Chapter 10: Pricing When Cost Varies Across Customers<br/>Chapter 11: Competitive Considerations in Pricing<br/><br/>Part III: Pricing Strategy Applications<br/>Chapter 12: Price Discrimination Strategy<br/>Chapter 13: Product Bundling Strategies<br/>Chapter 14: Establishing a Pricing Structure<br/>Chapter 15: Dynamic Pricing Strategies<br/>Chapter 16: Price Promotions<br/>Chapter 17: Pricing Strategies in Physical Retail<br/>Chapter 18: Retail Pricing on the Internet<br/><br/>Part IV: Concluding Comments<br/>Chapter 19: Creating a Pricing Organization 
<br/><br/><label>ISBN: </label>978-0000990082 
<br/><br/><label>Subjects--Topical Terms: </label>--Decision making--Pricing
<br/><br/><label>Dewey Class. No.: </label>338.521  / MAZ