TY  - GEN
AU  - Philis, Robert L.
TI  - Pricing and revenue optimization
SN  - 978-0804746984
U1  - 658.1554 
PY  - 2021///
CY  - California
PB  - Stanford University Press
KW  - business  operations
KW  - pricing
KW  - revenue management
N1  - Recommended by: Banikanta Mishra; Contents: 
1 Background
2 Introduction to Pricing and Revenue Optimization
3 Models of Demand
4 Estimating Price Response
5 Optimization
6 Price Differentiation
7 Pricing with Constrained Supply
8 Revenue Management
9 Capacity Allocation
10 Network Management
11 Overbooking
12 Markdown Management
13 Customized Pricing
14 Behavioral Economics and Pricing

ER  -